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2017

KROP Systems
Complete gutter systems

Logo Design
Corporate Identity
Editorial Design
KROP is child company of one of the largest roofing manufacturers in Poland, Blachotrapez. It’s the most modern manufacturer of gutter systems, for which I had to design a logo and complete visual identification. KROP extends the already comprehensive offer of Blachotrapez. The company’s offer was to include two gutter systems. First, PVC—made of lightweight, easy-to-process and durable corrosion-resistant material. Second, Steel—made of the highest quality coated steel produced by Blachotrapez.

Check case study below︎︎︎

Genesis

The name “KROP” comes from the word “kropla” (drop in polish). I was able to combine the name with the gutter cross-section and thus create a minimalist symbol.

The biggest challenge was to create a visual identification of two different gutter systems, and to combine them into one coherent whole, while maintaining the characteristic features of both products.

Two elements

I decided to distinguish them with separate colors of orange and blue. Cool blue—durable steel and warm orange—elastic and soft plastic. Used colors create coherent whole.

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